Cozumel, Q.R. — After a thorough review, the island of Cozumel has been named a Magic Town. On Monday, the Secretary of Tourism of the Government of Mexico announced the new title for the island.
Mexico Tourism Secretary Miguel Torruco Marqués reported that 123 applications from 27 states were received. After a thorough review, the Technical Evaluation and Verification Committee selected 45 applications that fully complied with the requirements.
Cozumel was one of those applicants. In June, Cozumel City Council unanimously approved to continue with the procedures for its incorporation into the Magic Towns program.
“This is a very significant day for the tourist activity in Mexico because new Magical Towns are incorporated into our vast tourist offer, expanding and diversifying it.
“With their natural, cultural and gastronomic wealth, from today, they will be important travel motivators which will attract greater tourist flows and, consequently, increase the economic flow, investment and employment for the benefit of our local populations,” he said.
Torruco says that Mexico now has 177 Magical Towns, destinations that, due to their characteristics of nature, community life, customs and traditions, are preferred by national and foreign visitors from all over the world.
He says the “Pueblos Mágicos” brand implies an annual increase of 8 percent in the Gross Census Added Value of the destination and in addition to this, Sectur will continue to promote these destinations through the Magic Color Routes initiative.
He emphasized that efforts will be doubled to promote its tourist heritage through the Tianguis Internacional de Pueblos Mágicos, the Tianguis de Pueblos Mágicos and the traditional Tianguis Turístico México.
On Monday, Governor Mara Lezama recognized the island’s new distinction. “It fills us with emotion to share that Cozumel has become a Magical Town. Congratulations to the people of Cozumel and welcome everyone to enjoy the spectacular island of swallows.”
Cozumel is Quintana Roo’s fourth Magic Town. The island joins three others Tulum, Isla Mujeres and Bacalar.