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Cozumel going for Magic Town status

Cozumel, Q.R. — Cozumel City Council has unanimously approved to continue with the procedures for its incorporation into the Magic Towns program. The program, which was developed by the federal government in collaboration with the states and municipalities, recognizes cities or towns for their efforts to protect and preserve its cultural wealth.

Cozumel mayor Juanita Alonso Marrufo explained that in the present administration, measures have been implemented to protect and conserve the cultural and natural heritage, which demonstrates the commitment to the preservation of our identity and its historical legacy.

“In this new government model headed by our Governor Mara Lezama Espinosa, the strategy of diversifying the products of the most important industry in the state, and focusing our differentiators that empower us in tourism competitiveness, is everyone’s task.

“It is clear that being named Magic Town within the program of the Ministry of Tourism of the Government of Mexico will give us access to an international promotion platform that has not been developed at this level, and that will allow us to consolidate a global trend of cultural tourism,” she said.

Alonso Marrufo explained that the island has history, culture, archaeology, nature and other qualities that are part of the potential requirements to enter this program.

“Today as a municipal government we have the opportunity to make fundamental changes in order to improve our destiny, which implies the work and commitment of all, but at the same time benefit and progress for those of us who make up the community.”

With the unanimous approval of City Hall, the Cozumel Director of Tourism and Economic Development, Badih Sleme Flores, will continue with the pertinent procedures in collaboration with the State Secretary of Tourism to ensure that the Island of Cozumel obtains the denomination as Magic Town.