Mexico City, Mexico — Heineken company Tecate has started a campaign to hire Mexicans repatriated from the U.S. The company is hoping to integrate them into the local labor market starting with 100 hires.
On Friday, Tecate brewery launched Welcome Back, Paisano, a website to hire Mexicans repatriated from the United States in a scheme that also promotes the opening of new stores to sustain the job offer.
According to the company’s statement, the plan includes opening new stores to expand job offers and entrepreneurial opportunities. The company framed the initiative within the context of the return of more than 160,000 Mexicans from the United States last year alone.
According to data from Mexico’s Ministry of the Interior, more than 203,000 Mexicans were repatriated from the United States between January 20, 2025 and April 16, 2026.
The Heineken announcement is part of the federal Mexico Embraces You strategy presented by the government last year to assist repatriated Mexicans with social programs and employment for their return.
“What made us reflect was a number that is really not just a number. It represents more than 160,000 people who were repatriated to Mexico in 2025. This is a large number, but beyond the number, there are many stories behind it,” said Esteban Velasco, Director of Tecate Mexico.
During the Friday presentation, the company said the program is driven by Heineken through the Tecate brand and SIX-brand convenience stores in alliance with Fundes, an NGO focused on economic and social inclusion.
The employability program includes several phases, the first of which started in early 2026 with the opening of five SIX convienence stores. Those new stores were opened in the border cities of Tijuana, Baja California and Ciudad Juárez, Chihuahua.
Currently, the initiative is moving toward a second stage with an objective employ at least 130 people and open 10 more SIX convenience stores in the next 24 months.
According to Inti Pérez, the Director of Corporate Sustainability at Heineken Mexico, these new stores will be located in the northern region of Mexico, an area considered strategic due to the high concentration of repatriated people.
Across the country there are approximately 17,000 SIX convenience stores that belong to Heineken Mexico.
