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Tulum forms alliance with Valladolid to create Magic Town circuit

Tulum, Q.R. — The Tulum Tourism Promotion Council accentuated an alliance with the business sector of Valladolid to create a circuit of Magical Towns. The circuit is being created in order to capitalize on domestic tourism and promote it through media.

Mario Cruz Rodríguez, President of the Tulum Tourism Promotion Council, says he has met with the Valladolid Hotel Association with the aim of exchanging destination promotion strategies and thus strengthening the local economy.

He explained that the idea is that tourists have the option of visiting both destinations with a vocation of culture and nature and also integrating another Magical Towns like San Miguel de Allende (Cozumel).

“We are strongly promoting working with other destinations such as Pueblos Mágicos (Magic Towns), such as in Valladolid and San Miguel de Allende. We are making a strategic alliance to be able to work together, to be able to share our tourism strategies and to be able to raise great awareness of the destinations that have the designation of Pueblos Mágicos,” he explained.

“All this is to create synergy and also be able to capitalize on national tourism which the country sorely needs.”

He highlighted that when the Tulum International Airport comes into operation, it will be closer to Valladolid in relation to the airport terminals of Merida and Cancun.

Likewise, connectivity will be enhanced with the Maya Train project through the development of more regional tourism in order to increase the average length of stay in each tourist destination since it will complement the sun and beach destination with a cultural experience.