Riviera Maya, Q.R. — Quintana Roo is seeking alliances with tourists from Colombia during the 42nd edition of the Tourism Showcase of the Colombian Association of Travel and Tourism Agencies (ANATO).
State officials are in Bogotá until Friday promoting the Mexican Caribbean.
The objective of the event is to generate an attractive offer and help consolidate the tourism industry through commercial alliances of dozens of international destinations, airlines, hotels, travel agencies and cruise companies, the Government explained in a statement.
The delegation of the Mexican Caribbean is headed by the State Secretary of Tourism, Bernardo Cueto Riestra, who is accompanied by the Director of the Quintana Roo Tourism Promotion Council, Javier Aranda Pedrero.
Representatives of all destinations in the state are in attendance with the mission of attracting more travelers from Colombia, the fourth most important market for the Mexican Caribbean.
In 2022, Colombia contributed 417,547 travelers, 75.19 percent more than in 2019, after the United States, Canada and the United Kingdom.
The Colombian market at the national level has received 858,840 travelers, with 48.6 percent arriving in the Mexican Caribbean.
Regarding connectivity, 57 flights a week are scheduled to three different Colombian cities, Bogotá, Medellín and Calí, with the airlines VivaAir, VivaAerobus, Volaris, SA Avianca and Copa Airlines.
According to the profile of the Colombian market, 75 percent of Colombian tourists visit the Mexican Caribbean for the first time with 38.6 percent using travel agencies.
As for the general of all the markets of the Mexican Caribbean, 52.9 percent visit Quintana Roo for the first time (19.4 percent four or more times) and only 26.2 percent buy through a traditional travel agency.
Spending at the destination (after lodging and airfare) is one of the highest, at $362 per person, second only to Brazil and equivalent to Great Britain.