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Puerto Morelos launches program to promote local producers

Puerto Morelos, Q.R. — The government of Puerto Morelos has launched a pilot program to link local artisans and producers with wholesalers, reaching more people and increasing sales.

Mayor Laura Fernández Piña explained that the goal is to achieve the preferential consumption of local above imported products.

“We are a facilitating and managing government. In this way, we generate opportunities for home producers to have access to more sales spaces, while the economic activity in the municipality is diversified,” she says adding that the program could be extended at the state and regional level.

She noted that this project is underway, explaining that a group of producers have already presented a variety of items to Chedraui store executives in hopes that the commercial chain will sell them in their stores.

The director of Commerce, María Fernanda Sánchez Ituarte, mentioned that the first 14 manufacturers presented products such as honey and its derivatives, mosquito repellent, essences, vanilla, cleaning supplies and personal care, among others, all entirely organic. “That will be the seal of what will be offered for sale through this scheme,” she said.

She explained that the first agreements to commercialize have already been discussed and the call for more workers in the agricultural industry will be extended. She also said that the Ministry of Economic Development and Tourism will provide advice and support on the issues of bar codes and trademark registration, factors that are very important to ensure the authenticity of the product and certainty in the sale.