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New Cancun Hotel Association board sworn in

Cancun, Q.R. — The Hotel Association of Cancun, Puerto Morelos and Isla Mujeres has a new leader. Last week, Jesús Almaguer Salazar took over the position, replacing Roberto Cintrón.

Numerous dignitaries were part of the Thursday night swearing-in ceremony which saw a new Board of Directors. One of the dignitaries on hand was the federal secretary of tourism, Miguel Torruco Marqués.

During his speech, Torruco Marqués estimated that this year, the Tourism GDP will reach 8.3 percent, just three tenths less than in 2019. He also highlighted a figure of 538 tourism projects in Nayarit, Mexico City, Baja California Sur, Yucatan, Guerrero and Quintana Roo.

Miguel Torruco reiterated that work continues to eradicate the concentration of where in only six tourist places, 92.5 percent of international tourists arrive. “We want the 235 places for tourism, where 90 percent of the activity in our sector takes place, to be a ‘focus’ of attraction for our visitors, both domestic and foreign,” he said.

“As well as directing the efforts for the diversification of markets so as not to depend on 67 percent of our two neighboring countries to the north,” he added.

During his acceptance speech, the new Hotel Association president, Jesús Almaguer Salazar, recognized the support of the federal government to solve the problems facing the destinations in Quintana Roo.

“For the first time, with a federal Secretary of Tourism, transversality was achieved. We received support in management of security issues, in valuing vacation rental platforms with federal taxes, the use of electronic means to avoid painful queues and the National Migration Institute was able to commit to maintaining more elements at the Cancun Airport,” he said.

Jesús Almaguer Salazar will lead the Hotel Association of Cancun, Puerto Morelos and Isla Mujeres until 2025.