Riviera Maya, Q.R. — Over one million tourists are expected to visit the state during the Easter holidays. The state tourist secretary says Quintana Roo is projecting a historic holiday season in the Mexican Caribbean.
Bernardo Cueto Riestra, the Quintana Roo Secretary of Tourism, reported that the projections for the 2026 holidays reflect the confidence of travelers in the state’s destinations.
“We project that during Semana Santa we will have good occupancy rates with an influx of over one million tourists between Holy Week and Easter,” Cueto Riestra noted.
The state’s tourism industry is currently experiencing a period of economic dynamism, driven by national and international demand.
He says the million-tourist projection is the result of the travel promotion strategy implemented during the first quarter of the year. The strategy seeks to maintain the Mexican Caribbean among the preferred destinations in global tourism.
With that, he reported on the arrival of more than one million tourists during the two weeks of Easter holidays. Cueto Riestra emphasized that this growth is partly due to the market diversification strategy, especially in South America.
He noted that the implementation of the digital visa has increased interest from Brazilian tourists, with as many as 800 applications per day, in addition to the announcement of the new direct Brasilia-Cancun route by Gol Linhas Aéreas starting in June.
He also highlighted the strengthening of the Colombian market, which does not require a visa, and the growth of tourism from Argentina, countries which together, could surpass the European market this year.
