Tulum, Q.R. — The Secretary of Tourism of the Government of Mexico carried out a working tour in the Jaguar Park. The tour took place last week as part of a supervisory inspection on municipal progress.
During the tour, Secretary Josefina Rodríguez Zamora supervised the progress of the Tulum Renace Plan from where she led a professional development day to strengthen the quality of tourism services and visitor services.
During the tour, she reiterated that by presidential instruction, entry to Jaguar Park is free for national visitors.
She emphasized that the Mexican government is promoting actions to consolidate a more accessible, organized, and competitive Tulum, as well as the environmental conservation of the Mexican Caribbean.
Following Presidential instructions to consolidate Tulum as a more organized, accessible and competitive tourist destination, Rodríguez Zamora carried out a working tour in the Jaguar Park where she supervised the progress of the Tulum Renace Plan.
Accompanied by the general director of Grupo Mundo Maya, General Ricardo Flores González, she toured the facilities of the Jaguar Park and held work meetings with authorities from the National Institute of Anthropology and History (INAH), the National Commission of Natural Protected Areas (Conanp) and Grupo Mundo Maya to review the operation of tourist services and strengthen inter-institutional coordination.
She recalled that one of the main commitments of the Tulum Renace Plan is to guarantee that Mexicans fully enjoy this natural and cultural space. She reiterated that by presidential instruction, entry to Jaguar Park is completely free for national visitors, who only pay the corresponding access fee to the Archaeological Zone.
She also highlighted that the Mexican government promoted a historic reduction in access fees to the Archaeological Zone and the Protected Natural Area.
“The transformation of Tulum is not just about reducing fees or facilitating access. it involves improving the experience of those who visit us, strengthening the quality of services, taking care of our heritage and generating shared prosperity for the communities,” she said.
As part of this strategy, the secretary led the Professionalization and Training Day aimed at the operational staff of the Jaguar Park, in which collaborators from INAH, Conanp and Grupo Mundo Maya participated.
During the day, courses were given on hospitality and service excellence, communication and visitor services, inclusion and accessible tourism, specialized attention to priority groups, as well as digital tools to strengthen tourist services, with the aim of providing a higher quality, inclusive experience with full respect for natural and cultural heritage.
Rodríguez Zamora emphasized that the ongoing professional development of staff is one of the pillars of the Tulum Renace Plan, as it allows for raising the quality of tourist services and consolidating a warm, efficient, and inclusive service for national and international visitors.
