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Quintana Roo promoting destinations and Tren Maya at Madrid’s International Tourism Fair

Riviera Maya, Q.R. — Mexico is currently participating in the International Tourism Fair (Fitur) in Madrid, Spain. Mexico’s Secretary of Tourism Miguel Torruco is representing the country along with state officials including Quintana Roo Governor Mara Lezama.

At the Feria Internacional de Turismo como País Socio (Fitur) show, Lezama is exhibiting the Tren Maya project.

“We are at Fitur promting the Maya Train which will allow travelers to know the twelve destinations of Quintana Roo on this its 50th Anniversary,” she said.

Delegates represent Mexico in 2024 Feria Internacional de Turismo como País Socio FITUR. Photo: Sectur January 25, 2024.

The Minister of Industry and Tourism of Spain, Jordi Hereu, said that the Maya Train will surely unite both countries. “I hope that many Spaniards will cross the Atlantic to get on this magnificent train of social and economic development.”

Tren Maya exhibit at Madrid Fitur. Photo: Sectur January 25, 2024.

Governor Lezama also celebrated that Mexico will be the protagonist in 2025 for the International Tourism Fair as a Fitur Partner Country. Lezama says the distinction will allow Mexico to enhance its international positioning, boost the promotional potential of its wide tourist offer and of course, promote Quintana Roo.

Miguel Torruco Marqués also announced that Mexico will be the partner country of the 2025 International Tourism Fair. He says the partnership is an alliance that represents a milestone in the extraordinary career that Mexico has undertaken in recent years in the tourism field.

The alliance is an opportunity for Mexico to take advantage to present the tourist, cultural, heritage and gastronomic wealth of its32 entities, to show the world its 270 tourist-oriented places, of which 177 are Magic Towns.

More than 100,000 people have visited the exhibition in Madrid. Photo: Sectur January 25, 2025.

Torruco Marqués said this year, there are over 9,000 participating companies, 152 countries and 806 exhibitors, with an estimated attendance of 150,000 professionals and 100,000 attendees from the general public.