Riviera Maya, Q.R. — The Mexican Caribbean was one of the three Mexico destinations promoted at the Arabian Travel Mart. The Mexican Caribbean shared a kiosk with Los Cabos and Baja California during the recent Arabian Travel Mart 2023.
Governor Mara Lezama Espinosa reported that the Travel Mart brought together the most select exhibitors and buyers of tourist services to whom the diversity of the destinations was promoted. The three destinations integrated the Mexico brand, adding to the already significant penetration that some of the Quintana Roo brands have in this market as part of the promotion strategy.
Due to its location between Jamaica, the Bahamas and the British Isles, Quintana Roo was a highly demanded product.
The Quintana Roo Tourism Promotion Council (CPTQ) held various meetings with airlines such as Emirates, Ethihad, Qatar, Turkish, Swiss Air-Edelweis, as well as with various travel agents.
The consortia present at the fair spared no investment to offer their tourism services and products, sheltered by the different tourism ministries and convention and visitor bureaus (CVB).
Taking into account that, according to the numbers, the increase in markets from the Middle East to Mexico has represented an important achievement for Quintana Roo, going from 53% in 2019 to 61% in 2022.
The presence and participation in Arabian Travel Mart 2023 will contribute to continue increasing the influx of these tourist markets for the benefit of destinations in the Mexican Caribbean, taking advantage of the fact that citizens of these countries do not require a visa to visit Mexico.
The CPTQ was invited to another fair in Qatar, where there is already recognition of the Cancun and other Mexico brands and where there is expressed interest to evaluate the possibility of opening a flight.
The State Secretary of Tourism and the CPTQ will be developing specific strategies, together with the hotels and interested consortiums, in order to consolidate some of their brands in this important market.