Riviera Maya, Q.,R. — Javier Aranda, the General Director of the Quintana Roo Tourism Promotion Council (CPTQ), says that by the end of May, new promotional ads will be ready.
He says that the CPTQ is working on promotional campaigns for the various destinations in the state, which will be marketed mostly in North America.
“Yes, we need promotion. We always need promotion. We need to continue promoting. What happens is that the dynamics have to be much more intense so we do that.
“I am returning recently from Mexico City where we already have campaigns that will be presented very soon (…) more tailored suits for each of the different brands than just as a Mexican Caribbean concept, plus all the public relations work,” he explained.
Aranda says the Council will focus on national tourism, who most frequent the state during the summer months, but will also promote to the rest of North America.
These types of campaigns are for all markets including the national market which already represents a little more than 30 percent of all tourists who arrive in the Mexican Caribbean, he said.
The international market is the other part. Both are important coupled with the strengthening of destinations in the south of the state in places such as Mahahual, Bacalar and Chetumal, he added.
“We have already been promoting in the city of Mérida. I am flying this weekend to Korea, to Seoul, to participate there in promoting the destinations of Quintana Roo. Our Promotion Director, Jorge Luis Téllez is leaving for the Arabian Travel Market in Dubai, so the promotion continues. It doesn’t stop, we’re working on it all the time,” he explained.
He also noted that the Consejo de Promoción Turística de Quintana Roo (CPTQ) is working with the federal government in search of modifying or facilitating the issue of visas to travelers in countries such as Brazil, in hopes of recovering the market that would also add to the Mexican Caribbean.
