Riviera Maya, Q.R. — Preliminary estimates from the Tourism Secretariat report over 300,000 people participated in Day of the Dead. The three-day weekend celebration of events across the state, according to the State Secretary of Tourism, attracted more than 332,000 tourists.
The Secretary says from November 1st to 3rd, they have an estimated average hotel occupancy rate of 70.7%. These official figures will be released in coming days, “although all indications suggest that the results will exceed initial projections,” they said.
The Secretary reported that in the immediate balance, the state registers two consecutive weeks with general occupancy above 60%, something that had not occurred since August. The agency says these numbers show a sustained recovery and a positive trend in the arrival of tourists to destinations of the Mexican Caribbean.
In Cancun alone, more than 70,000 people participated in the Janal Pixan celebrations, consolidating the Mexican Caribbean as a national benchmark for cultural and community tourism.
Nationally, the Federal Tourism Secretariat estimated the arrival of more than 1.6 million visitors during the Day of the Dead festivities, of which 73% were domestic and 27% international.
In this context, the Mexican Caribbean once again positioned itself as one of the country’s most active tourist regions, thanks to its offerings that combine tradition, gastronomy, nature and hospitality.
According to the most recent reports from the Quintana Roo Tourism Secretariat, Cancun International Airport has solidified its position as Mexico’s main international gateway, handling approximately 61% of the country’s total international arrivals, surpassing Mexico City’s airport and reaffirming the state’s leadership in air connectivity. So far this year, Mexico has recorded 28.3 million international arrivals, with the Mexican Caribbean leading this flow.
Maritime tourism also continues its upward trend. Between January and July 2025, more than 4.48 million cruise ship visitors and crew members arrived, a 3.26% increase compared to the same period of the previous year, with Mahahual registering a 14.9% increase.
Likewise, the state’s archaeological sites reported a 7.5% increase in visitors, driven by the reopening of sites such as Ichkabal and Oxtankah, in the southern part of the state.
These results confirm the effectiveness of a comprehensive tourism policy that promotes the diversification of experiences beyond sun and beach, strengthening cultural, gastronomic, nature and community tourism, with a vision focused on the well-being of Quintana Roo families.
Governor Mara Lezama emphasized that “tourism in Quintana Roo not only boosts the economy, but also preserves our culture, generates well-being, and builds community.”
The Secretary of Tourism, Bernardo Cueto Riestra, underscored that “the success the Mexican Caribbean is experiencing today is the result of the joint effort between society, the private sector, and the government to consolidate sustainable, competitive tourism with shared prosperity.”
On the cusp of peak season, the Mexican Caribbean is projecting itself stronger than ever, with more than 135,000 hotel rooms, unprecedented international connectivity, and a tourism offering that combines innovation, culture, and hospitality, reaffirming that Quintana Roo is not just about beaches: it’s about identity, tradition, and well-being for everyone.
