Riviera Maya, Q.R. — Quintana Roo is participating in the World Travel Market (WTM) in London. Authorities are there to consolidate the presence of the Mexican Caribbean in one of the most important European markets.
During WTM, the Quintana Roo Tourism Promotion Council (CPTQ) presented its 12 tourist destinations to wholesalers, travel agencies and specialized media with the aim of showcasing the natural, cultural and gastronomic richness of the Mexican Caribbean.
The British market remains one of the most important for Quintana Roo. From January to August 2025, more than 245,000 British tourists flew to the Mexican Caribbean, representing 78.9% of all UK visitors to Mexico.
The average stay of these travelers in the state is 10 days, which contributes significantly to the economic impact of the tourism sector.
“Our participation in the London Tourism Fair reaffirms Governor Mara Lezama’s commitment to strengthening the international promotion of the Mexican Caribbean.
“The United Kingdom is a strategic market that values the natural beauty, culture, and hospitality of our destinations, and we will continue working to attract more visitors,” commented Bernardo Cueto Riestra, head of the State Tourism Secretariat (SEDETUR).
As part of the pavilion’s activities, the ribbon-cutting ceremony for the Mexican Caribbean took place Tuesday. This event symbolizes the formal start of the promotional activities for Quintana Roo’s destinations to an international audience.
The World Travel Market (WTM) is considered one of the most influential events in the global tourism sector, bringing together more than 4,000 exhibitors, 180 countries represented and more than 46,000 attendees, including operators, investors and global tourism professionals.
Its relevance offers a key platform to strengthen strategic alliances and promote the diversification of international markets towards the Mexican Caribbean.
