Playa del Carmen, Q.R. — In order to attract a greater number of visitors and strengthen the local economy, ADO will promote Playa del Carmen and Riviera Maya.
The on-screen tourist promotions will be placed inside bus terminals and played on the screens of bus headrests. Playa del Carmen Mayor Lili Campos signed a collaboration agreement between the municipality and the transport company ADO last week.
The agreement was signed with ADO General Manager of the Caribbean Region, Julio Garcia Flores.
“The objective is to promote and disseminate on the screens of the ADO terminals and buses the natural beauties, the Virgen del Carmen fair, patron saint of the town, as well as the festivities for the 30th Anniversary of Solidaridad, among others,” Campos said.
Campos highlighted the importance of collaboration between the public and private sectors to disseminate, promote and boost tourism. She thanked the ADO group for being part of the agreement witnessed by the general director of the Quintana Roo Tourism Promotion Council, Javier Aranda Pedrero.
“As a government we need to work together from all areas,” she said.
She recognized that as a municipality it is important that the influx of visitors increase in Solidaridad since this produces a greater economic benefit and a better quality of life for all Solidaridad residents.
“Solidaridad has the tools to continue competing successfully in the always-complex and demanding tourism market, we continue to renew, to grow,” she stated.
Julio García pointed out that promotion of Playa del Carmen and Riviera Maya will be projected in five bus terminals with spots every three minutes.
“On our screens today we have an average flow of 600,000 people throughout the state. We have physical communications in Cancún, Campeche, Mérida, as well as other parts of the country.
“We are going to promote gastronomy, beaches, Fifth Avenue, the route of the cenotes and activities and tourist attractions,” through the promotional screens he explained.
