Mexico City, Mexico — President Claudia Sheinbaum has signed an agreement with 22 business groups to promote Made in Mexico products. The Voluntary Agreement for the Increase of National Content aims to increase the marketing of products produced in the country.
Some of the mega brands that have signed the agreement include The Home Depot, OfficeMax, Circle K, Office Depot, Petco, Sears, Walmart, Amazon and 7-Eleven México. Sheinbaum says the marketing of Mexican products is aimed at self-service stores, department stores, pharmacies and retail stores as well as digital commerce platforms.
“It’s Plan Mexico: to produce more in our country, to create more jobs. And this agreement was very important; it’s a voluntary agreement but it will be followed up on like many others,” she said during her Thursday morning press conference.
She said in recent days, agreements were also signed for the expansion of the Package Against Inflation and High Costs (PACIC), with self-service stores and agricultural producers so that the prices of 24 basic products do not increase.
“It’s part of this agreement we’re building that strengthens our economy,” she added.
Economy Secretary Marcelo Ebrard Casaubon stated that the Voluntary Agreement to Increase Domestic Content will be implemented in the next 90 days and will remain in effect for the next three years, from 2025 to 2028.
He added that it is estimated to generate approximately 400,000 additional jobs in the manufacturing sector and will promote greater integration of small and medium-sized businesses, as they are the ones capable of producing the majority of products in the short term.
He emphasized that with this agreement, the presence of Made in Mexico (Hecho en Mexico) products will increase from 50 to 70 percent in self-service stores, from 30 to 42 percent in department stores and from 50 to 70 percent in retail stores.
An increase from 40 to 55 percent will be seen in pharmacies and a 20 to 28 percent in other establishments. Digital platforms will have a special promotion and marketing strategy for national products, prioritizing the visibility of Made in Mexico products, he explained Thursday.
He reported that starting June 9, there will be a two-pronged campaign: one from the Mexican government and the vision of business leaders which will be coordinated by the Business Coordinating Council (CCE) to encourage the purchase of domestic products.
He announced that, as part of this strategy, a meeting was also held with the textile industry, including buyers and exporters who sell in Mexico, closing a deal worth $55 million.
The 22 groups, representing 28 companies, signed the Voluntary Agreement for the Increase of National Content include Bizzarro, Chedraui, Casa Ley, Coppel, HEB, The Home Depot, La Comer, Fresco, City Market, Liverpool, Suburbia, OfficeMax, S-Mart, Soriana, Tiendas Extra, Círculo K, Super Kompras, Office Depot, Petco, Palacio de Hierro, Sears, Grupo Sanborns, Grupo Merza, Walmart, Oxxo México, Mercado Libre, Amazon and 7-Eleven México.
