Riviera Maya, Q.R. — Mexico’s cultural tourism recorded a 1.4 percent increase last year. According to the Secretary of Tourism, more people visited the country’s archeological sites in 2025 than the year before.
More tourists also visited the country’s museums in 2025 than during the previous year.
According to the National Institute of Anthropology and History (INAH), Mexico’s archaeological zones registered 9.9 million visitors, an increase of 1.4 percent compared to 2024.
In 2025, the country’s museums received 11.5 million visitors, an increase of 16.8 percent compared to 2024.
The Secretary of Tourism of the Government of Mexico, Josefina Rodríguez Zamora, along with the Secretary of Culture, Claudia Curiel de Icaza, continue to work to strengthen cultural tourism in Mexico.
Claudia Curiel de Icaza says Mexico’s historical and archaeological heritage represents a powerful lever for triggering comprehensive development in the territories.
Josefina Rodríguez Zamora said, during a recent meeting with Claudia Curiel de Icaza, that according to data from the INAH), last year 21.4 million people visited the country’s archaeological sites and museums, representing a 9.1 percent increase compared to 2024.
She said that the increase in the number of visitors reflects the growing interest of the national and foreign public in Mexico’s cultural heritage.
“Our historical and cultural wealth is one of the main drivers that position us on the international stage. The growth in visits to museums and archaeological sites confirms that Mexico is a country that inspires, educates and captivates those who visit us,” she said.
Rodríguez Zamora highlighted that last year, the museum with the most visitors was the National Museum of Anthropology, which concentrated 44 percent of the total.
The National Museum of History came in second with with 23 percent of the total visitors recorded followed by the Templo Mayor Museum, with 4 percent.
Regarding archaeological sites, the highest visitor flow was recorded in Chichen Itza, with 2.2 million followed by Teotihuacan and its Site Museum with 1.8 million and Tulum, with one million visitors.
“Promoting access to our museums and archaeological sites strengthens national identity and boosts local economies. We will continue working so that more Mexicans and visitors from around the world can discover and experience the cultural grandeur of our country,” she stated.
