Tulum, Q.R. — Mexico’s Secretary of Tourism has returned to Tulum for another kick at the cat regarding Tulum’s ongoing economic crisis. On Wednesday, Secretary Josefina Rodríguez Zamora arrived to meet again with officials regarding the town’s lack of tourists.
It is her second trip to Tulum in less than two weeks. Upon her Wednesday arrival, she met with Governor Mara Lezama. The pair toured beach access points as one of their first priorities.
“As part of the efforts to ensure free beach access, boost the local economy and maintain Tulum’s leadership in tourism, Governor Mara Lezama Espinosa and Secretary of Tourism Josefina Rodríguez Zamora met again,” the Secretary reported.
“We met for the second time in a broad and in-depth meeting with representatives from various social, economic, and tourism sectors, also touring the access points to the beaches,” she said.
Governor Mara Lezama reported that they “listened firsthand and exchanged concerns, data, the scope and needs of civil society and all those involved alongside federal and state authorities. We met to make strategic and informed decisions with the commitment and full support of the Mexican government under President Claudia Sheinbaum Pardo.”
She added that this exchange of information with local stakeholders “will allow us to more efficiently promote this thriving tourist destination so that everyone can continue enjoying the most beautiful beaches of the Mexican Caribbean and that shared prosperity continues to reach every family in Tulum.”
Coordinated work continues between the municipal, state and federal governments so that each action translates into well-being for the people of Quintana Roo, especially the workers in the Tulum tourism industry.
Representatives from the hotel, restaurant, retail, nautical, union, taxi, artisan, and vendor sectors also participated in the Wednesday meeting. Secretary Josefina Rodríguez Zamora is expected to give her report on the Tulum tourism situation next week.
