Tulum, Q.R. — Following instructions from President Claudia Sheinbaum, the Secretary of Tourism of the Government of Mexico, Josefina Rodríguez Zamora, made a working visit to Tulum. In an official press release, she said she made the working visit to establish actions and strategies to strengthen the tourist flow of the destination.
The visit was made in coordination with all levels of government and the private sector, to consolidate Tulum as a world-class destination, inclusive, safe and respectful of its heritage.
The Secretary participated in the Community Tourism Participatory Forum where dialogue between communities, academia and tourism stakeholders was promoted to strengthen this model as sustainable, fair and inclusive.
The head of the Ministry of Tourism (Sectur) explained that the visit, which takes place prior to the high season at the end of the year, aims to comprehensively analyze the current situation and define immediate actions, as well as short- and long-term strategies to strengthen the flow of domestic and international tourists.
It also seeks to implement mechanisms that consolidate the destination’s sustainability and respond to the needs of the sector.
“We have received instructions from our President: tourism is a priority. We are addressing multiple factors and also generating good news for our great destination, Tulum.
“During this tour, an inter-institutional meeting was established, and the most important thing is that we will be working directly with each sector. We listened to their needs, which are not new, so in the coming weeks, as the President announced, we will be reporting on the results of this visit,” she explained.
These comprehensive initiatives reflect the collaboration between authorities and the private sector, with the goal of maintaining Tulum as a world-class destination, open to all, respectful of its natural and cultural heritage, and committed to inclusion, safety, and sustainability.
She emphasized that the inter-institutional committee is making progress in implementing a comprehensive recovery and sustainability policy that strengthens the promotion, safety, and accessibility of Tulum, ensuring that visitors can fully enjoy its beaches, cultural heritage and natural resources.
She stated that the President’s assignment responds to the Mexican government’s commitment to promoting inclusive tourism and ensuring that Tulum remains a benchmark for natural, cultural, and hospitality wealth.
“We want everyone to enjoy the natural and cultural riches of this destination, while promoting sustainable, inclusive, and responsible tourism that generates well-being for the community,” he said.
During her visit, the Secretary of Tourism participated, along with the Governor of Quintana Roo, Mara Lezama Espinosa and Senator Eugenio Segura Vázquez in the Community Tourism Participatory Forum, held within the framework of the Legislative Pact for National Tourism, whose objective is to promote dialogue between communities, organizations, academia and tourism stakeholders to strengthen community tourism as a sustainable, inclusive and fair model that respects the rights of indigenous and Afro-Mexican communities.
Rodríguez Zamora emphasized: “Our country, as a tourism powerhouse, offers countless cultural, natural, sports, and adventure opportunities. We have 111 protected areas for tourism, 33 sites inscribed on the UNESCO World Heritage List—making Mexico the fifth country with the most sites worldwide and the first in Latin America—and more than 12,000 indigenous communities managed by traditional authorities or assemblies.”
She explained that this data reflects the enormous potential for developing community-managed tourism that integrates their cultural identity, gastronomy, customs, heritage, and ways of life, thus strengthening the tourism and social fabric of their territories.
She also highlighted that, through the National Community Tourism Program, the Ministry of Tourism has promoted more than 350 community experiences in coordination with the states of the Republic and international organizations.
“This meeting is an invitation to dialogue and the exchange of ideas so that community tourism can consolidate itself as a development model that equitably distributes its benefits, preserves Mexico’s cultural and natural wealth, and guarantees real opportunities for those involved in this sector.
“This forum is a cornerstone for strengthening community tourism as a generator of shared well-being and prosperity,” she said.
