Tulum, Q.R. — Federal and state officials met Thursday with dozens of local workers to discuss the tourism crisis in Tulum. Mexico’s Secretary of Tourism, Josefina Rodríguez Zamora, Governor Mara Lezama and Senator Eugenio Segura Vázquez, were some of those who attended.
Officials listened to citizens, entrepreneurs, service providers, hotel managers, taxi drivers and artisans who were also part of the 50-plus person meeting. After talks, government officials toured Jaguar Park, checking beach access and the overall tourist experience.
Regarding the Thursday meeting, Tulum Mayor Diego Castañón Trejo said “we coordinated efforts to consolidate a tourism model with shared prosperity, generating well-being for workers in the sector, for those who visit us, and, above all, for the families who make Tulum a source of pride in Quintana Roo.
“During the meeting, we exchanged strategies to strengthen the local economy, guarantee public and orderly access to the beaches, diversify our tourism offering and advance a more efficient and sustainable transportation system.
“From January to September, Tulum welcomed more than 1,224,000 tourists, with an average occupancy rate of 69 percent, figures that reflect the confidence, dynamism, and strength of our destination.
“We also addressed actions related to sargassum, security, and tourism promotion, reaffirming our commitment to continue promoting balanced development that always places citizens at the center of decisions.
“We will continue working with dialogue, coordination and vision so that the prosperity generated by tourism translates into real well-being for all. We will continue moving forward alongside the 2030 Tourism Master Plan, with a humanistic vision that unites the public, social, private and academic sectors.”
After touring Jaguar National Park, Josefina Rodríguez said that Tulum tourism is a priority in the federal government’s tourism strategy. During a message to the media, representatives of the tourism sector said the goal is to comprehensively address the destination’s issues.
Rodríguez stated that what is currently happening in Tulum is a result of a series of factors accumulated over time derived from the dynamics of tourism in the area. She said that the results of the diagnostic visit will be announced next week, as well as priority actions to improve the Tulum’s tourism.
