Tulum, Q.R. — Tourism Secretary Josefina Rodríguez held meetings Thursday in Tulum with state and municipal authorities. Representatives of the tourism sector also participated with the goal of boosting travel arrivals and strengthening promotion.
The Secretary of Tourism of the Government of Mexico, Josefina Rodríguez, made a second working visit to Tulum. In compliance with President Claudia Sheinbaum Pardo’s mandate, a work strategy is being developed with the participation of more than eleven federal agencies, municipalities and the state government to strengthen infrastructure, organize urban development and protect natural areas.
She led the Thursday meeting with representatives of the Tulum tourism sector, following up on the agreements established to improve the flow of visitors and guarantee free access to public beaches.
“In Tulum, we are moving forward with a comprehensive strategy that includes urban planning, improved tourism infrastructure and environmental protection. The goal is to guarantee unrestricted access to the beaches and ensure the destination’s sustainable development, benefiting the community and visitors,” said Rodríguez Zamora.
She emphasized addressing the current situation of the destination through a multifaceted analysis, but with an emphasis on ensuring free access to the beaches for the public and visitors,
As well, she said they are working on boosting the local economy and maintaining Tulum’s leadership in tourism, an anchor and international destination undergoing a transformation to consolidate itself as a fairer, safer and greener place.
She noted that beach access points have already been identified and infrastructure projects are underway so that both Tulum residents and visitors can freely and responsibly enjoy the coastline.
Rodríguez Zamora highlighted the importance of coordinated efforts between the federal government, the state government and the hotel sector to strengthen tourism infrastructure, protect the environment, and promote the orderly development of Tulum as an exemplary destination.
The Thursday meeting was attended by representatives of hotels, merchants, service providers, restaurateurs, artisans and tour guides from the Tulum archaeological site, as well as from the free beaches movement.
The focus of the meeting, she said, was listening, discussing and building solutions together for the benefit of Quintana Roo.
She also met with tourism officials in Cancun within the framework of the Cancun Travel Mart. There, she emphasized the importance of maintaining ongoing dialogue with the business sector to jointly develop policies that strengthen Mexico as a tourism powerhouse, listening to their proposals and concerns to promote the sector’s orderly and sustainable growth.
In this regard, she also presented details of the tourism strategy for 2026 , a historic year for national tourism with the celebration of major international events, including the World Cup.
She said that Cancun will be a key stop for this sporting event with privileged connectivity, not only with the main international destinations, but also with the 16 host cities of the sporting event in Canada, the United States and Mexico.
