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Bombardier Recreational Products announces new plant in Mexico

Ciudad Juárez, Chihuahua — A Canadian firm has announced the first investment in Mexico of the T-MEC era, which they report, will be a car plant in Ciudad Juárez.

On Thursday, Bombardier Recreational Products (BRP) announced the first investment in Mexico of the era of the Trade Agreement between Mexico, United States and Canada (T-MEC). The company says they will build a plant for the production of 4-wheel vehicles.

“BRP made the first investment announcement in Mexico in the TMEC era. It will build in Cd. Juárez a plant for the production of 4-wheel vehicles that is expected to generate at least 1,000 permanent jobs,” published the Ministry of Economy.

This expansion of BRP’s production facilities is intended to help keep pace with the increased demand for Can-Am side-by-side vehicles (SSVs) experienced in recent years. After a temporary slowdown due to COVID-19, retail sales went up by over 35 percent in May, compared to the previous year, and the trend continued in June.

“Despite the pandemic, demand for our products has remained strong and even surpassed last year’s figures for the same period,” said José Boisjoli, President and CEO. “Our continued innovation and steady growth in SSVs make this additional capacity necessary to meet our goal of achieving 30 percent market share,” he added.

Site planning and construction are scheduled to begin within the next months. The plant is expected to be ready for operation by Fall 2021. The new plant, combined with the company’s two off-road manufacturing facilities in Juárez, will create positive operational synergies and efficiencies.

BRP says the plant will cost $185 million CAD.