Riviera Maya, Q.R. — The state of Quintana Roo has teamed up with Amazon Mexico to promote locally made products. A letter of intent was signed on April 21 through the Secretariat of Economic Development (SEDE) for the marketing and promotion of products from Micro, Small and Medium businesses (MiPyMEs). The letter of intent also includes state handicrafts.
The head of SEDE, Karla Almanza López, pointed out that together with the Amazon Mexico Marketplace representative, Renata Arvizu Manzano, the letter of intent was signed in which the United States Ambassador to Mexico, Ken Salazar, participated as a witness of honor.
Almanza López explained that through this agreement, the government promotes new opportunities for MiPyMEs and artisans to expand the marketing and promotion of their products nationally and internationally.
Almanza López said that the agreement will allow MiPyMEs and state artisans to have significant scope for the commercialization of their products and compete in the global market.
She stressed that Amazon Mexico will work on initiatives such as the establishment of continuous training programs for the integration of companies to the Amazon Store.
They will also include the training so that artisan companies can begin to sell online through the Amazon Handmade category and offer support for companies seeking to expand outside of Mexico and export to other countries with the Amazon Global Sales program.
Arvizu Manzano of Amazon Mexico expressed her intention to collaborate in initiatives recently launched by the company such as Lógralo Online, the first small business acceleration program focused on women entrepreneurs in alliance with Socialab México and Disruptivo TV.
The Lógralo Online program aims to help entrepreneurs grow their businesses, digitize their sales channels and help them sell on Amazon based on a six-week online curriculum with exclusive content, mentoring with leaders and specialists, and cash prizes for finalist projects.
The states of Campeche, Chiapas, Oaxaca, Tabasco, Yucatán and Veracruz also joined the agreement.