Cancun, Q.R. — As part of the comprehensive strategy regarding road safety, municipal police have launched a driver awareness campaign. The campaign has been launched by the Municipal Secretariat of Citizen Security and Transit (SMSCyT) of Benito Juárez.
The “Take care of your road, take care of your life,” campaign is being promoted with the goal of reducing the incidences of road accidents.
“Through the Department of Traffic, this campaign seeks to promote responsible and defensive driving, encouraging citizens to anticipate potential risky situations,” the Secretaría Municipal de Seguridad Ciudadana y Tránsito (SMSCyT) said.
The main recommendations are:
- Respect the speed limits.
- Always wear your seat belt.
- Do not drive under the influence of alcohol.
- Maintain a safe distance between vehicles.
- Avoid driving while tired.
- Do not use your cell phone while driving.
Police say the campaign will be visible at five strategic locations with high traffic flow supported by graphic materials. They will also include symbolically displayed damaged vehicles to remind citizens of the dangers of reckless driving.
The five location points for the campaing around the city of Cancun include:
- Central median strip of Blvd. Colosio before the Airport Distributor Bridge.
- Fonatur Roundabout, located at kilometer 28 of Kukulcán Blvd. heading towards the airport at kilometer zero.
- Central median strip of Kukulcán Blvd. at kilometer zero+500.
- José López Portillo Avenue, entrance lane to Cancun.
- Central median strip of Huayacán Avenue, at the height of Highway 180.
With these actions, the SMSCyT seeks to directly impact collective awareness and promote a responsible road culture. A single decision can mean the difference between life and death.
