Playa del Carmen, Q.R. — Playa del Carmen’s main Fifth Avenue shopping street has seen some modern improvements. Mayor Estefania Mercado says the city street now showcases its history with the renovation of signage.
A city that prides itself on its history and showcases its roots is a city with identity, said Mayor Estefanía Mercado when announcing the renovation of the signage on Fifth Avenue. The old signs were replaced in order to offer an unbeatable urban image of the destination to national and international tourists, she said.
“Playa del Carmen is not just a destination, it’s culture, it’s community, it’s pride,” she said while highlighting the attractiveness of the vacation destination’s new image.
“We have new tourist signage and urban amenities on our Fifth Avenue. We continue to transform Playa del Carmen with identity and a vision for the future,” she added.
The iconic Fifth Avenue, located in the heart of the city, boasts a renewed urban image that goes hand in hand with the promotion of the “Ciudad Playa del Carmen” brand and the “Let’s Playa” app, which is being implemented nationally and internationally.
With striking colors that reinforce Playa del Carmen’s identity, the municipal government, through the Ministry of Tourism, launched a comprehensive process of construction and installation of road signs that will serve to guide visitors from all over the world to enjoy the unparalleled beauty of this tourist destination.
The Sea Route, for example, is a tourism strategy embodied in the Municipal Development Plan (PMD) 2024-2027 of Mayor Estefanía Mercado, whose signage in Mayan, English and Spanish allows tourists to discover the beach, fishing and traditional rituals.
The new signage also includes information about the Playa del Carmen History Route.
This transformation of Playa del Carmen is part of the commitment of the current municipal administration led by Mayor Estefanía Mercado, who works hand in hand with Governor Mara Lezama and Mexican President Claudia Sheinbaum.
Last week, the municipality was given approval for a name change from the municipality of Solidaridad to the municipality of Playa del Carmen. The move was made to also help with the global identification of the city.
