Mexico City, Mexico — Kellogg’s has launched a special edition of its Corn Flakes to promote Mexico’s culture and travel destinations. Ten million of the specially printed boxes are being released in stages to promote the country’s tourist brands.
The Secretary of Tourism of the Government of Mexico, Josefina Rodríguez Zamora, and the Director of Corporate Affairs of Mars Snacking Latin America North, Jessica Daniel, announced the launch of the special edition of Kellogg’s Corn Flakes last week.
According to Mexico’s Ministry of Tourism, the specially printed boxes of cereal will incorporate the Mexico brand and represent the cultural, historical and geographical richness of the country.
Josefina Rodríguez Zamora highlighted that this initiative, which sets a precedent as the first time a food brand has officially incorporated the Mexico brand, will bring the richness of tourist destinations closer to the public and encourage local tourism.
Jessica Daniel noted that the alliance is part of the company’s commitment to Mexico and its communities, also supported by the official “Made in Mexico” (Hecho en Mexico) seal present on more than 15 of the company’s brands.
The initiative involves the production of approximately 10 million boxes, which will be distributed throughout the country starting this month. The special edition boxes will feature illustrations of different states, traditional recipes, and a QR code where consumers can read stories and facts about Mexico.
The release of the special Kellogg’s cereal boxes will be distributed nationwide starting this month, coinciding with the national holidays.
In its first phase, the boxes of cereal will feature illustrations of 12 destinations in Yucatán, Veracruz, Querétaro, Sinaloa, Oaxaca, Guanajuato, Chihuahua, Baja California, Nuevo León, Jalisco, Mexico City, and Puebla.
Under the concept “A little piece of Mexico in every box”, Kellogg’s original Corn Flakes boxes will feature illustrations by Mexican artist Rodrigo Pineapple, inspired by different Mexican states and elements that are part of its identity.
Rodríguez Zamora pointed out that this alliance represents a new way to bring the richness of tourist destinations closer to Mexican families and turn an everyday consumer product into an invitation to discover and explore Mexico.
“This strategic alliance with Kellogg’s Corn Flakes is an innovative platform to bring the richness of our tourist destinations directly to the heart of Mexican homes.
“By capturing the identity of our states on millions of boxes we not only strengthen pride in our culture, but also incentivize local tourism, which is the true engine of our communities’ economies,” she said.
She added that the use of the Mexico brand in this special edition also represents recognition of the companies that trust in national talent and contribute to the development of the country.
Jessica Daniel highlighted that this special edition seeks to bring families closer to the cultural, historical and natural richness of Mexico, while strengthening the brand’s bond with the country.
“We want this special edition to bring families closer to the cultural, historical, and natural richness of Mexico, while also recognizing the journey of Kellogg’s Corn Flakes, which began more than 90 years ago in the country, from our efforts in the fields to the tables of millions of Mexican families.
“This partnership with the Ministry of Tourism reflects our commitment to continue promoting initiatives that foster national pride, tourism, and community development,” she explained.
The initiative also seeks to encourage local and road tourism by presenting, in millions of boxes distributed throughout Mexico, a sample of the destinations, traditions and landscapes that distinguish the different regions of the country.
Kellogg’s Corn Flakes, now part of the Mars portfolio, is also one of the company’s more than 17 brands that have the official “Made in Mexico” seal, a distinction that recognizes products made with Mexican manufacturing or materials and contributes to boosting the competitiveness and development of the national countryside.
